How Plastic Business Cards Can Benefit Your Cheap Marketing Strategy

If you're looking for a cost-effective marketing strategy, then it's worth considering plastic business cards. Their unique properties and affordable price tag make them a highly attractive option for small businesses or start-ups.

Introduction

Plastic business cards offer many benefits compared to paper cards. They are lightweight, durable, and provide a tactile surface that is pleasing to the touch. In addition, plastic cards can be produced in a range of colors, shapes, and sizes, making them a flexible and customizable product.

What's more, because they are waterproof and tear-resistant, plastic cards will remain intact even if they are stored in wallets or subjected to regular wear and tear. This, combined with their low cost, makes them an ideal choice for cost-effective marketing materials.

Features and Benefits of Plastic Business Cards

There are numerous features and benefits of plastic business cards. Here are a few of the key factors that make them a great choice for marketing materials:

• Affordable: Plastic business cards are among the most cost-effective marketing materials available.
• Durability: Unlike paper cards, plastic cards are waterproof and tear-resistant.
• Flexible: Plastic cards can be produced in a variety of sizes, colors, and shapes.
• Versatile: Plastic cards can be used for a variety of marketing campaigns, including networking events, direct mailings, and online advertising.

Pros and Cons

As with any marketing strategy, there are both advantages and potential disadvantages to consider. Here are some of the key pros and cons of using plastic business cards.

Pros

• Affordable price tag: Plastic cards are significantly cheaper than paper cards, making them an ideal choice for budget-conscious entrepreneurs.
• Sturdy and durable: Unlike paper cards, plastic cards are waterproof and tear-resistant, making them ideal for long-term use.
• Customizable: Plastic cards can be printed in a variety of colors, shapes, and sizes, allowing businesses to create unique designs that will stand out from the competition.

Cons

• Difficult to write on: The glossy finish on plastic cards makes it difficult to write on them with permanent markers.
• Can be expensive to print: While plastic cards are generally cheaper than paper cards, depending on the design and size, they can be expensive to print in high quantities.
• Can be difficult to recycle: Plastic cards are not biodegradable or recyclable, making them difficult to dispose of properly.

Case Studies

To further demonstrate the effectiveness of plastic business cards, let's take a look at two case studies.

Case Study 1: A Restaurant

An independent restaurant was looking for a way to increase their customer base and decided to invest in plastic business cards. The cards were designed in the restaurant's branding colors with their logo prominently displayed and an attractive offer printed on the back. After just one month of distribution, the restaurant reported an increase in new customers.

Case Study 2: A Clothing Boutique

A boutique clothing store wanted to attract new customers and raise brand awareness. They opted for plastic business cards and printed them in bright purple and gold. They distributed the cards at a local event as well as through mailers. As a result, not only did the store's customer base grow, but people began to recognize the company's logo.

FAQs

Due to their versatility and affordability, plastic business cards are an increasingly popular choice for businesses of all types. Here are some of the common questions people have about plastic business cards.

Is it more expensive to use plastic business cards?

No. While plastic business cards might cost slightly more to produce in comparison to paper cards, the overall cost is considerably lower because of the durability of the cards. This makes them an ideal option for businesses looking for a cost-effective marketing solution.

Can I print my own plastic business cards?

Yes. Many companies offer services to print plastic business cards in a variety of shapes, sizes, and colors. Some services even allow you to design your own cards with online design tools.

Are plastic business cards recyclable?

No. Plastic cards are not biodegradable or recyclable, making it important to dispose of them properly. If possible, contact a professional recycling company for advice on how to best dispose of plastic business cards.

Mistakes People Make

When designing and distributing plastic business cards, there are a few common mistakes people make.

• Poorly designed cards: When creating plastic cards, it's important to ensure that they are attractively designed and printed in high quality. Poorly designed or printed cards can reflect poorly on your business.
• Sending out too many cards: It's important to only send out as many plastic cards as you need. Sending out too many can quickly become expensive and it's likely that many of the cards will go unused.
• Forgetting to include important information: The most important element of a plastic business card is the information it contains. Make sure to include contact details, your website, and any other pertinent information.

Best Practices

When crafting your plastic business cards, there are a few key best practices to keep in mind.

• Create an attractive design: The design of your plastic card is one of the first impressions people will have of your business. Make sure that it is well designed and professional.
• Consider using fonts: It can be difficult to write on plastic cards with permanent markers, but you can make the text stand out by using a bold font or color.
• Include contact information: It's important to include your contact information on the card. This will ensure that people know how to get in touch with you.

Final Notes

Plastic business cards are an affordable and effective way to market your business. They provide a sturdy and attractive option that is sure to impress customers and make your business stand out from the competition. When used correctly, plastic cards can be a powerful tool in any marketing strategy.