Bringing Green innovation to the Mailbox: Using Plastic Postcards for Sustainable Communication

Introduction

Plastic postcards have emerged as an effective marketing tool for modern businesses. They're stronger and longer lasting than paper postcards, and they have the capacity to present more vivid graphics with improved detail. Plastic postcards come in a variety of shapes and sizes, so businesses of all sizes and types can create cards that meet their individual needs. Additionally, the increased durability of plastic postcards makes them an ideal choice for direct mail marketing campaigns.

Features

Plastic postcards come in either standard or custom sizes. They are also available in a variety of colors and textures to tailor a unique look for marketing campaigns. The ability to print on both sides of the card allows for more detailed and vivid graphics. Plus, plastic postcards are waterproof, tear resistant, and far less likely than paper postcards to become obscured by rain or snow. They are also more durable and longer lasting than paper cards, making them capable of effective extended use.

Benefits

The benefits of plastic postcards for companies are clear. Because they are less likely to become ruined in transit, you'll be able to send out a much larger volume of cards with fewer damaged packages. Additionally, the vivid graphics and increased durability of the cards will ensure they stand out in mailboxes and draw attention from consumers. Other advantages include easy customization, affordability, and being able to make use of two sides for additional marketing space.

Pros Cons

The pros of plastic postcards largely outnumber the cons. On the plus side, plastic postcards offer superior graphics, durability, and customization options not found in paper cards. Additionally, they are cost-efficient and make use of two sides. The main con involves environmental considerations. Plastic postcards are not made from renewable resources and can take hundreds of years to break down. However, some postcard vendors are now offering paper-based cards made from recycled materials.

Case Studies

Marketer Emma Stanfield decided to use plastic postcards for her campaign targeting local businesses. She created stunning postcards featuring vivid images on both sides, and she distributed them via direct mail. Emma found that the cards proven highly effective, prompting dozens of inquiries about her services. Another case study involved a software developer who used a unique plastic postcard featuring a graphic of a computer as part of a comprehensive campaign. By using the card to emphasize the benefits of his software, he was able to increase installations by 30%.

FAQs

Q. Are plastic postcards more expensive than paper cards?

A. Not necessarily. Plastic postcards often cost only slightly more than paper cards, but they are more durable and can last for years.

Q. Can I print a plastic postcard at home?

A. Most postcard printing companies now provide the ability to print plastic postcards at home. This is an ideal choice for businesses who want to have greater control over the design and placement of their graphics.

Mistakes People Make

One of the most common mistakes people make when using plastic postcards is not taking advantage of the full printing potential of the cards. Many people will print on just one side, missing out on potential marketing opportunities. Additionally, some people fail to take into account the importance of color printing, which is essential for creating a visually appealing postcard.

Best Practices

The best practices for using plastic postcards focus on how to best use the ability to print on both sides. For instance, consider using the back of the card to provide additional information, such as contact details or terms and conditions of the offer. Additionally, make sure to make full use of the vivid graphics capabilities of plastic postcards by utilizing bright colors and striking images.

Conclusion

Plastic postcards provide businesses with a unique opportunity to get their message across in a powerful and visually appealing way. By using both sides of the card, businesses can ensure their graphics stand out and draw maximum attention from consumers. When combined with the increased durability of plastic postcards, businesses can rest assured their campaigns will get maximum reach.